Order the new 2024 Prius Prime at your
St-Hubert Toyota dealer.
Get ready to take on the road ahead
Plug into a sporty, cleaner future – with the 2024 Prius Prime. This plug-in hybrid electric sedan is spirited, intelligent, and amazingly efficient – perfect for drivers ready to take on the road ahead. This advanced vehicle features a sleek and aerodynamic body style that’s low and wide, a sophisticated interior loaded with intelligent yet easy-to-use technologies, and surprising horsepower.
Sporty Statement
The 2024 Prius Prime slices through the air, with a body that achieves a remarkable 0.27 Coefficient of Drag. Built on the Toyota New Global Architecture-C platform (TNGA-C) and with the hybrid battery tucked under the rear seat, the Prius Prime benefits from a low centre of gravity and a design that increases rigidity and reduces weight. Front grille shutters optimize the inflow of air, contributing to cooling and aerodynamic performance. The result is an efficient vehicle that is impressively comfortable and sporty, with minimal road noise, vibration, or harshness.
Inside, the modern cabin provides ample room for up to five adults. Driver centric controls, soft-touch materials, and a black satin chrome finish provide a sophisticated, elegant look and feel.
How the Prius Prime Works
The Prius Prime 2024 is a Plug-in Hybrid Electric Vehicle (PHEV) that successfully combines attractive styling with smart technology. It offers both the benefits of an electric vehicle and the proven reliability of a Toyota hybrid, with peace of mind when it comes to range.
NORMAL mode allows the hybrid system to achieve an ideal combination of fuel economy and vehicle acceleration and suits a wide variety of driving scenes. The accelerator opening amount changes linearly in response to accelerator pedal operation. The accelerator opening amount changes linearly in response to accelerator pedal operation.
ECO mode improves hybrid system efficiency by limiting power in response to light to moderate accelerator pedal input.
SPORT mode For more responsive steering and accelerating, the powertrain delivers more control and sportier driving.
CUSTOM mode lets you select the powertrain, steering, and air conditioning controls to match your preferred settings.
Poised for performance
The 2024 Prius Prime headlines Toyota’s impressive selection of vehicles built around zero and low-emissions powertrains. Introduced in 2023, Prius Prime’s newest plug-in hybrid electric system is built around a 150 horsepower 2.0L gas engine and 161 horsepower electric motor-generator system, which work together to produce 220 system horsepower – a jump of almost 100 horsepower and 32 percent more torque over the previous generation Prius Prime. This is mated to an electronically-controlled continuously variable transmission and front-wheel-drive.
Meantime, a larger lithium-ion storage battery gives the 2024 Prius Prime an impressive electric-only range – up to 72 kilometers between charges – and can be fully recharged in as little as four hours. When charging is not available, the Prius Prime seamlessly switches into a highly efficient gas-electric hybrid – with an estimated fuel efficiency of 4.5L/100km in hybrid mode on the SE model – so range is never a cause for anxiety.
Prius Prime’s regenerative braking system converts braking energy into electric energy to help recharge the battery on the go.
2024 Prius Prime Technologies
The 2024 Prius Prime puts intuitive technology at one’s fingertips – and voice. Every model features the Toyota Multimedia system – a bundle of start connectivity technologies that keeps drivers informed and safe while simplifying their lives behind the wheel. The system integrates wirelessly with both Apple CarPlay and Android Auto and features Toyota’s newest interface, which improves interaction between people and vehicle through touch, sight, and voice. Many functions may be controlled via the touch screen via the same gestures used on mobile phone screens.
Put your peace of mind first
Every 2024 Prius Prime also comes with an impressive package of safety features headlined by Toyota Safety Sense 3.0 – the newest configuration of Toyota’s suite of active safety technologies and capabilities that supports driver awareness and decision making to help reduce the potential for accidents. This suite of safety features includes: Full Speed Dynamic Radar Cruise Control with Curve Speed Management, Pre-Collision System with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist, Lane Tracing Assist with Emergency Driving Stop System, Lane Departure Alert with Steering Assist and Road Edge Detection, and Automatic High Beams.
Other standard safety features include the Toyota Star Safety System, eight airbags, a backup camera, the Blind Spot Monitor with Safe Exit Assist, Front Cross Traffic Alert, Lane Change Assist, and an anti-theft alarm system with engine immobilizer.
