Order the new 2023 Prius Prime at your
St-Hubert Toyota dealer.
A spirited electrified ride.
The 2023 Prius Prime is the multitalented plug-in hybrid that’s made for life on the go. Add in a sleek, sporty new look with a comfortable, tech-packed interior and it’s an all-new Prius Prime that’s ready for the road ahead.
A different kind of vehicle.
The all-new 2023 Prius Prime brings head-turning good looks to the road. With a sleek new sporty design that is 50 mm lower, 20 mm wider, and 25 mm longer than the previous generation. Its smooth, aerodynamic look comes from its hammerhead nose, lower roofline, and widened rear. And to complete its aggressive appearance, it comes with machine finished 19-inch wheels that are unique to the Prime XSE grades, while 17-inch wheels come standard on the SE.
Inside the 2023 Prius Prime, drivers will find an interior with a premium, comfortable feel with soft touch materials and comfortable seating in fabric or SofTex-trim depending on grade. Its modern black satin chrome finish provides an elegant touch and feel experience on the dash and steering wheel.
How Prius Prime Works
NORMAL mode allows the hybrid system to achieve an ideal combination of fuel economy and vehicle acceleration and suits a wide variety of driving scenes. The accelerator opening amount changes linearly in response to accelerator pedal operation. The accelerator opening amount changes linearly in response to accelerator pedal operation.
ECO mode improves hybrid system efficiency by limiting power in response to light to moderate accelerator pedal input.
SPORT mode enhances dynamic performance and acceleration.
CUSTOM mode lets you select the powertrain, steering, and air conditioning controls to match your preferred settings.
With its blend of full electric and highly efficient hybrid driving, the 2023 Prius Prime offers drivers an ultra-low-emission vehicle that complements Toyota’s diverse approach to fighting carbon. With its new 13.6 kW battery and a NRCan-estimated 72 km of all-electric range and, when fully charged, the Prius Prime can potentially run in EV mode for drivers’ average daily commute. Prius Prime can also tackle longer trips with no additional effort required – it will run on EV mode until out of charge and then effortlessly switch to its highly efficient hybrid powertrain.
Powerful and Efficient.
Under the hood of the 2023 Prius Prime is Toyota’s Fifth generation hybrid powertrain, which pairs the inline M20A-FXS inline four-cylinder 2.0L gas engine with two motor-generators (MG1 and MG2) through a planetary-type continuously variable transmission. The engine, working in concert with the electric motor (MG2), assures responsive performance, while exemplary energy efficiency is achieved by using both electric motors (MG1 and MG2) to charge a lithium-ion battery.
A new compact high-output/low-loss drive motor for the transaxle/motor uses a redesigned magnet and electromagnetic steel plate configuration, with two additional magnets for increased output. For improved performance while in Hybrid mode, both engine power and PHEV battery power are utilized for acceleration. The result is an engaging acceleration experience with 220 combined hybrid system horsepower, 139 lb.-ft. of torque and an estimated 0-100 km/h time of 6.8 seconds, a 40% improvement over the 11.1 second time of the outgoing model.
Another boost to the 2023 Prius Prime’s fuel efficiency comes from the Electronically Controlled Brake (ECB) system, which coordinates operation between the regenerative braking force of the electric motors and the hydraulic braking system force to provide optimal stopping power. By proactively using the electric motors to recover as much electrical energy as possible from the regenerative braking system, this extremely efficient cooperative control helps to maximize fuel economy.
The 2023 Prius Prime can be plugged in to recharge its lithium-ion battery pack. There’s no special equipment needed for home charging, just plug the Prius Prime into a standard household outlet (Toyota recommends using a dedicated GFI 15A outlet) using the supplied cable. The battery will recharge in about eleven hours on a standard 120V home outlet and in about 4 hours on a level II charger under ideal conditions. And if you can’t plug it in, it’s OK, Prius Prime will continue to run like an efficient hybrid.
Connected tech at the ready.
The all-new 2023 Toyota Prius Prime is equipped with the tools to make life more convenient – thanks to its 8-inch Toyota Multimedia system (or to the available 12.3-inch Multimedia system) designed and engineered by Toyota’s Connected Technologies team. The new Toyota Multimedia allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay ® and Android AutoTM compatibility. Prius drivers will also have the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates.
Users can interact with the system through intuitive touch and voice activation controls. Toyota Multimedia features standard suite of Connected Services like Remote Connect (3-year trial), Safety Connect (up to 10-year trial), Service Connect (up to 10-year trial), and available Drive Connect.
For those looking for an enhanced audio experience, the Prius Prime XSE Premium offers a JBL® Premium Audio system with eight speakers, creating a mobile concert from any music genre. Standard on the XSE Premium grade only, the system features newly designed JBL Horn Tweeters to provide a cleaner sound over a wider area and inverted woofers in the front doors for deep bass. Passengers can also experience brilliant, rich high-frequency clarity with the use of Clari-Fi® technology that can breathe life into compressed digital music formats for an enhanced audio experience.
Ready to handle all your device charging needs, the Prius Prime is equipped with six USB ports in the cabin. Up front, two Type-C USB ports at the bottom of the centre stack plus two more Type-C USB ports in the centre console. For rear seat passengers, two Type-C USB ports are located at the bottom rear of the centre console.
For 2023, Prius Prime will come standard with the latest Toyota Safety Sense generation, TSS 3.0. This suite of active safety systems includes the existing feature set available on the prior generation Prius Prime but includes some additional enhancements and capabilities. This suite of safety features includes: Full Speed Dynamic Radar Cruise Control with Curve Speed Management, Pre-Collision System with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist, Lane Tracing Assist with Emergency Driving Stop System, Lane Departure Alert with Steering Assist and Road Edge Detection, and Automatic High Beams.
The 2023 Prius Prime will also come with some additional features made possible by the equipped front corner radar sensors and a driver monitor camera. These features include Lane Change Assist, Front Cross Traffic Alert, Advanced Park, and a first among the Toyota line-up, Traffic Jam Assist.